Strategic Sessions
One or two intensive sessions. A clear frame for the decision at hand, and language to take back to the team.
Learn moreGALSH — Strategic Marketing Consultant
I work with founders, executives and boards to gain clarity before they act — on positioning, storytelling, partnerships and the decisions that shape the next chapter.
Marketing doesn't fail because of execution.
It fails because organisations act before they gain clarity.
Before a campaign, before a launch, before the next round — there is a quieter, more decisive question: what is actually true about this business, and what has to be said about it?
My work begins in that room. I bring the distance, the questions, and the strategic frame that let leadership teams commit — with confidence — to the version of the story that matters most.
Three ways to work together.
Strategic Projects
Six to twelve weeks of positioning, storytelling, partnerships or a launch. A finished foundation the team can execute against.
Learn more
Executive Advisory
Long-term strategic partner. Fractional CMO, monthly reviews and on-call for consequential decisions.
Learn moreThe rooms where decisions were made.
Initiatives and partnerships that shaped the thinking.
Zikaron BaSalon × Waze
A multi-year strategic partnership that translated the intimacy of a memorial salon into a public act of civic participation — without hollowing out what happened inside the room.
Women's Leadership Programs
Positioning and narrative architecture that unified adjacent programs under a shared strategic language — legible to funders, alumnae and press without translation.
Ambassador Program Design
An end-to-end community architecture — audience, invitation, onboarding rhythm and the long-term reasons someone stays — that became the template for the cohorts that followed.
Vinyl Publishing Launch
Positioning and launch strategy for a heritage object arriving in a streaming market. A launch that read as a cultural gesture rather than a product drop.
From the room.
Gal is the person you want in the room before the decision is made. She hears the thing you almost said, and gives you the language for it — before you knew you needed it.
Before you act,
let's think.
A few lines is enough. Tell me who you are, what's on the table, and when you'd like to speak.